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The deal could further Facebook’s push toward “social commerce.”
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Facebook Inc. FB, -1.56% is nearing a deal to buy Kustomer, a startup that specializes in customer-service platforms and chatbots, according to people familiar with the matter.
The deal, which could be completed as soon as Monday afternoon assuming talks don’t fall apart, would value New York-based Kustomer at a little over $1 billion, the people said. Closely held Kustomer was valued at $710 million in a private funding round roughly a year ago, according to PitchBook.
