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“Retail categories like grocery and essential consumables are performing well, while other categories like fashion, beauty and cosmetics are seeing a marked decline in consumer spend,” said Forrester analyst Michael O’Grady.
Forrester predicted that non-grocery sales from stores will fall 20% in 2020, for a loss of $360 billion from the company’s pre-coronavirus forecasts for growth, with online sales remaining flat.
The crisis will speed the shift to e-commerce, it said. By 2024 Forrester expects a third of non-grocery spending to be online and grocery retailing to have more than doubled its online share.
