Tim Hortons pulls Beyond Meat products from Ontario, British Columbia

(Reuters) – Restaurant Brands International Inc’s (TO:) Tim Hortons said on Tuesday it has removed Beyond Meat Inc’s (O:) products from its coffee and donut shops in the Canadian provinces of Ontario and British Columbia.

This comes after the coffee and breakfast chain cut Beyond Meat’s burgers and sandwiches from its menu in September from all of Canada except the two provinces.

“We may offer plant-based alternatives again in the future, but we have removed it from the menu for now,” said a spokeswoman for Tim Hortons.

The fast-food restaurant chain had introduced the plant-based protein as a limited time offer, the spokeswoman said, adding that: “the product was not embraced by our guests as we thought it would be.”

Beyond Meat did not immediately respond to a Reuters request for a comment.

Tim Hortons said in July it was expanding plant-based meat additions in nearly 4,000 restaurants. There are about 4,800 Tim Hortons restaurants in North America.

Tim Hortons launched breakfast sandwiches with the plant-based sausage patty in June and the plant-based burger patty in July.

Plant-based fast food has gained popularity as diners become more conscious of how their food is sourced and its impact on the environment. The trend has given a big boost to Beyond Meat and Impossible Foods, two of the biggest players to launch faux meats.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.