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Here’s the deal.
More than one in three consumers (35%) plan to shop on Black Friday, according to PriceWaterhouseCoopers. And they’ll spend a pretty penny: Adobe Analytics predicts that online sales alone will hit $7.5 billion on Black Friday. The No. 1 reason they say they shop on Black Friday: The deals, with 65% of shoppers saying the fact that the deals are too good is a top reason they shop, according to the National Retail Federation.
They’re right that you can get great deals — sometimes the lowest price of the year — on plenty of items on Black Friday (like these Airpods, which Amazon is offering for $129 right now; BlackFriday.com notes this is the lowest price of the year), deal pros tell MarketWatch. (That’s particularly true of electronics, as MarketWatch reported yesterday. But there are also plenty of deals that are duds — and if you don’t need the item, no deal is worth it. So MarketWatch asked deal pros their favorite deals this Black Friday. Here’s what they told us:
1. The latest model of Apple Airpods with charging case for $129 on Amazon
Kristin McGrath, an editor at BlackFriday.com, says that this is the lowest price of the year for these wireless headphones that sync with Apple devices. They typically retail for $159.
2. Nintendo Switch for $299, plus a $25 credit on Amazon
McGrath highlights this popular gaming console — which offers HD gaming on your TV and on-the-go playing in handheld mode — as one of her top 10 Black Friday deals. You can follow all of Amazon’s Black Friday deals here.
You can also score Switch games for $20 at Best Buy today. More of an XBox fan? The Xbox One X is going for $350 at Best Buy, Walmart, Target and Kohl’s.
3. Echo Show 5 for $49.99 on Amazon
“Amazon goes hard on Black Friday particularly on their own devices, Angela Moscaritolo, editor at PCMag, told MarketWatch. And that means lots of its devices are on serious discount, including the Echo Show 5, which can manage your calendar, make to-do lists, get weather and traffic updates, cook along with recipes and more.
4. Insignia 58” 4K Fire TV with free Echo Dot for $199 at Best Buy
TVs are some of the best deals you can get on Black Friday — MarketWatch highlights nine amazing TV deals here — and this one is a favorite of deal pros. “This is an excellent price for a smart TV, but it also comes with a free 3rd generation Dot, which is the latest one,” explains Julie Ramhold, a consumer analyst with DealNews.com. And Trae Bodge, a smart shopping expert at TrueTrae.com calls out this TV as “the best TV deal out there,” noting that you save $280 off its regular retail price. You can follow Best Buy’s Black Friday deals here.
5. Google Home for $49 and Google Home Mini for $19 at Target
These are the lowest prices of the year for Google’s voice-activated smart speakers, says McGrath. Google Home can control your home’s lights and thermostat, make calls, play music and more. You can follow Target’s Black Friday deals here.
6. Instant Pot 6-Qt. Vortex Air Fryer for $49 at Walmart
McGrath calls out this deal, as you’ll save $50 on this air fryer that allows you to air fry, roast, bake and reheat and can fit a 2-pound bag of fries or a 4-pound chicken. You can follow Walmart’s Black Friday deals here.
7. Ring Doorbell 2 with free Echo Show for $139 on Amazon
This is another good smart home deal. The doorbell lets you see and talk with visitors from your phone, tablet and PC.
8. Surface Pro 7 for $599 at Best Buy
“This is a great discount on a newly released model,” says Ramhold of this tablet, which weighs just 1.7 pounds and offers a 12.3” display. “In fact, it’s $150 cheaper than the deal we saw on pre-orders for it.”
9. LEGO 900 pc set for $20 at Walmart
“LEGO sets are another thing we tend to see rarely discounted, and while this one isn’t designed for anything specific, 900 pieces for $20 is perfect for any creative-minded person (kid or otherwise!),” says Ramhold.
10. Beats Solo3 Wireless Headphones for $130 at Target
“Accessories for your phone, like headphones, Bluetooth speakers, and phone cases will be deeply discounted,” say Bodge. She particularly likes this deal noting that the original price was $300, so you save $170.
