Walmart, Kroger Under Pressure as Amazon Fresh Becomes Free for Prime Members

Investing.com – Grocery outlets are facing even more competition after Amazon (NASDAQ:) decided to make its food delivery service free for Amazon Prime users.

The service, available in around 2,000 cities across the U.S. and London, will also provide one and two-house delivery options and include options from Whole Foods. Current prime members who already use the $14.99 delivery service will get access to the service for free, while members who are interested will have to be invited.

The announcement could put pressure on other grocery outlets that provide delivery service, including Walmart (NYSE:), which fell 1% in midday trade.

Kroger (NYSE:) slumped 3% and Amazon was down 1%.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.