Google share of search ad market high but shrinking: eMarketer

WASHINGTON (Reuters) – Alphabet Inc’s (O:) Google dominates the growing U.S. search ad market but Amazon.com Inc (O:) is growing fast, according to data from the market research company eMarketer released on Tuesday.

EMarketer data showed that the U.S. search ad market will grow by nearly 18% in 2019, and Google will have 73.1% of that market and revenues of $40.33 billion. EMarketer said that Google’s share would decline to 70.5% by 2021.

Google faces investigations by the Justice Department, House of Representatives Judiciary Committee based on allegations that it abuses this dominance in ways that violate antitrust law.

The data also showed that Amazon, which overtook Microsoft Corp (O:) for the No. 2 spot in 2018, and has 12.9% of the market, boosting search revenue to $7.09 billion.

“Polling suggests that most product searches now begin on Amazon, causing the No. 2 search player to grow rapidly and steal share from its larger rival,” said eMarketer.

Rounding out the top five is Microsoft at 6.5% of the market, Verizon Media, which includes AOL, at 2% and review site Yelp Inc (N:) at 1.8%, said eMarketer. Verizon Communications Inc (N:) owns Verizon Media.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.