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The National Football League’s Sunday Ticket package, which allows football fans to view almost any game, has long been a cornerstone of satellite broadcaster DirecTV, which holds exclusive rights to the offering.
But DirecTV-parent AT&T Inc. T, +0.24% isn’t sure it wants to renew the deal.
The company’s chief operating officer, John Stankey, said he believes Sunday Ticket’s value to the company has peaked and that a renewal—especially if it comes with a higher price tag—will be hard to justify at a time when consumers are canceling pay-TV connections, including at DirecTV.
“There’s less profitability to support the decision” to offer Sunday Ticket, Mr. Stankey said in an interview earlier this week.” “It becomes less critical to the business over time.”
An expanded version of this story appears on WSJ.com
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