Italy's Tod's appoints former Google executive to ramp up digital effort

(Reuters) – Italy’s Tod’s appointed a former Google (NASDAQ:) executive as chief digital and innovation officer to ramp up its ongoing digital transformation, the shoes and leather goods company said on Friday.

Alessandra Domizi, previously the Industry Head – Fashion & Retail at the tech giant, will have to develop Tod’s digital strategy along with the chairman and the chief executive officer.

She’ll start her job at the luxury group on October 14.

Digital communication and online sales are a pillar of Tod’s new business model, aimed at attracting younger luxury shoppers.

Dubbed Tod’s Factory, the new strategy was launched in late 2017 to reverse falling sales and refresh the group’s namesake brand. It offers new products and more frequent collections, backed by significant marketing investment.

Disclaimer: Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. All CFDs (stocks, indexes, futures) and Forex prices are not provided by exchanges but rather by market makers, and so prices may not be accurate and may differ from the actual market price, meaning prices are indicative and not appropriate for trading purposes. Therefore Fusion Media doesn`t bear any responsibility for any trading losses you might incur as a result of using this data.

Fusion Media or anyone involved with Fusion Media will not accept any liability for loss or damage as a result of reliance on the information including data, quotes, charts and buy/sell signals contained within this website. Please be fully informed regarding the risks and costs associated with trading the financial markets, it is one of the riskiest investment forms possible.